Description

Explore for More is the mining industry's brand to promote careers in mining. It reflects changing perceptions about mining among key target audiences for attraction and recruitment: women, youth, Aboriginal peoples, new Canadians. Through the creation of a new mining photo gallery, appropriate target group messages, and the use of vibrant colours, the brand will help promote careers in the mining industry, de-mystify the sector, and reinforce targeted attraction efforts. Promotion of the Explore for More brand will be achieved through: Explore for More, ads, articles, outreach presentations, conferences, and workshops. Organizations wishing to use Explore for More for attraction and recruitment should contact MiHR to set up a licensing agreement.

The Project Delivered:

• Explore for More Brand Standards Guide
• Explore for More Photo Gallery
• MiHR Photo Gallery

Start / Completion Date

Ongoing Outreach

Supporting Documents

• Click here to View Photo Gallery
• Explore for More Brand Standards Guide  (PDF 2.3mb)

Contact Infromation

Melanie Sturk
Director, Attraction, Retention, and Transition
Telephone: 613-270-9696 x 44   
Fax: 613-270-9399

Email Melanie

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